Marketing Manager

Job Locations US-TX-Carrollton | US
ID
2022-1921
Category
Administrative/Clerical
Type
Regular Full-Time

Overview

DuraServ is a leading service provider in the loading dock, door and equipment industry. We deliver service on a national scale to customers with larger facilities, often in multiple locations, across the United States and Canada. While our name might be relatively new, or experience and expertise is extensive. Some of our key employees have over 40 years of experience and represent some of the most knowledgeable people you will find in the dock and door industry.

 

Summary of Position


We are seeking an innovative Marketing Manager to develop, lead, and advocate for DuraServ’s brand, as well as our subsidiary brands. This leadership position will direct a small team of Marketing Coordinators while managing marketing initiatives from concept to completion in all internal and external facets. This is a hybrid position: part remote and part in-office at DuraServ’s headquarters in Dallas, TX.

What you can expect to do

  • Assist in leading all aspects of the DuraServ corporate and branch brands, including brand strategy, positioning, development, and implementation.
  • Forge internal partnerships, acting as a key integrated partner who collaborates with internal stakeholders and teams to understand business objectives, messaging, and audiences, developing and executing cross-functional marketing strategies and campaigns as needed.
  • Plan, develop, and implement internal and external marketing initiatives of all sizes, such as annual marketing plans, integrated campaigns, promotions, local rebrands, etc.
  • Oversee traditional and digital media projects from concept to completion, including website redesign, ensuring UX/UI, SEO, funnel pages, functionality, analytics, etc. are executed according to business objectives and brand standards.
  • Lead a small team of Marketing Coordinators, including training, coaching and conducting performance reviews.

 

  • Represent the DuraServ brand to third-parties through managing vendors and agencies, overseeing all workflow, content, tracking, oversight, analytics, deliverables, etc
  • Act as a key integrated partner with sales, service and corporate teams, developing marketing communication strategies.
  • Drive brand awareness through participation at trade shows or other industry events.
  • Grow and support company culture through concepting, planning and executing corporate campaigns, programs, events and activities for employees.
  • Prepare and deliver updates and presentations to senior leadership as needed.
  • Ensure all creative and marketing assets uphold brand standards, maintain a high level of quality, feature a consistent tone and visual style, and reinforce our brand.
  • Stay apprised of current industry best practices, identifying and implementing strategies to increase brand awareness.

Skills we are seeking

  • BA/BS degree in marketing, advertising, brand management, communications, or related field. Experience in one or more of these fields in lieu of a degree will be considered.
  • 7+ years of proven marketing experience with samples of work that demonstrate strategic conceptual abilities, creative thinking, and strong communication skills.
  • 2+ years of people management experience.
  • Demonstrated ability to develop and implement integrated marketing campaigns.
  • Utility player with experience in various traditional/digital media, strategy, and deliverables, such as branding, print, video, content, web design, social media, events, etc.
  • Strong project management, organizational, and decision-making skills, with the ability to manage multiple, concurrent, high-visibility projects at once.
  • Big-picture thinker who also possesses an eye for detail and a commitment to quality. Able to think both strategically and tactically.
  • Self-starter with initiative and drive to produce industry-leading work with a small team.
  • Must have a desire to pursue excellence with a strong will to succeed.
  • Willingness to build knowledge of our industry and convey that knowledge to others.
  • Able to work successfully in a fast-paced environment with changing priorities.
  • Able to communicate clearly and effectively in written and oral capacities, with strong presentation skills.
  • Must possess a solid command of the English language.
  • Proficiency with all MS Office applications (Word, Excel, PowerPoint).
  • Working knowledge of Adobe Creative Suite, Canva, and/or other creative software a plus.
  • Copywriting and/or design skills a plus.

Based on Our Core Values and Culture, the Most Successful Candidate Will Be

  • Resourceful: A creative problem-solver, with an all-hands-on-deck, underdog mentality
  • Humble: Accountable to the team with a desire to listen and learn
  • A Proactive Self-Starter: Excited to wear different hats and get their hands dirty
  • Detail-oriented: Have an eye for excellence with a passion to see it implemented
  • An Enthusiastic Team Player: Willing to hustle and pitch in where needed to win as a team

Travel Requirements:

  • 5%, domestically and internationally

Benefits

We offer a full benefits package including but not limited to

  • Medical, dental, vision, and supplemental insurance plans
  • Life insurance, short and long-term disability
  • 401K policy with company match
  • PTO & Vacation Policy
  • Continuous training and development program
  • My Personal Health Assistant program for a healthier you
  • We partner with companies and have discounts for our employees

 

Equal is Greater

At DuraServ, Diversity, Equity and Inclusion are more than just words for us. Our diverse and inclusive teams have a positive impact on our employees, customers and community stakeholders from every background.

 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. Equal Opportunity is the law, and DuraServ is proud to be an equal opportunity workplace.

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